SEO GUIDE

What is SEO?

SEO is short of search engine optimization. It’s a technique of getting traffic from search engines for higher rank of a web site. It also assists search engine to find and to rank a site top than the millions of other sites in response to a search query. So we can say SEO is a way of web marketing technique.

Why is SEO?

As a powerful web marketing technique SEO can give you lots of visitors from search query. Everyday millions of people from different countries search their information by search engine. Search query shows those pages that have well search engine optimization. Without SEO no pages can place on the top of search result. When you search anything, you will never go to the 1000 or 9999999 no. page because you will get your necessary information on the front page of search query. That is why SEO is essential for a web site. So you have to optimize your web site for high rank and for huge visitors. On the other hand, Search engine like recipes from a web site and SEO provides all recipes.

Types of Search Engine Optimization:

There are two kinds of SEO;

On Page Optimization and

Off page Optimization

What is On Page SEO?

Improving website itself for Search Engine Optimization it’s called on page SEO. We improve our webpage so that Google can find us smoothly. On page SEO provide all kind of information to search engine. Better on page optimization means better PR (Page Rank).

                Key feature of On Page Optimization:

                                Meta tag (Title, Keyword, Description)

                                H1-H6

                                Image Alt tag

                                Parmalink for URL structure

                                Keyword Based/SEO friendly content

                                Keyword Density

                                Xml sitemap

                                Unique and large content

                Avoid common on page seo mistakes:

                                Duplicate content

                                Duplicate title and description tag

                                Death link

                                URL variants on the same pages

                                Nofollow link

                                Error navigate

What is Off Page SEO?

The purpose of off page seo is to build link to other higher PR websites. When we optimize our webpage without improving itself it’s known as off page optimization. It’s also important for better PR and SERP. We build our link in the forum that is the one technique of off page SEO.

The techniques are used for backlink:

                Blog Comments

                Social Bookmarking

                Directory Submission

                Forum Posting

                Social Networking

                Article Submission

Code used for backlink:

                HTML code: <a href="http://www.your site/">Anchor Text</a>

                BB code: [URL=www.your site]Anchor Text[/URL]